Nancy Lasersohn is a hands-on advisor to law and other professional services firms. Strategic and practical, she works with clients to identify and implement initiatives that will achieve bottom-line objectives. She evaluates opportunities with a 360-degree view so that projects that might otherwise be fragmented are aligned and powerful.
For example, she recognized early the competitive advantages that could result from better financial analysis, budgeting, and project management in the legal industry, and was among the first to advocate project management initiatives for law firms to complement marketing strategies.
She now works with law departments and law firms on requirements analysis, client research and teams, curriculum development, training and change management programs to improve service offerings and economics.
This know-how results from 15 years experience in senior management within law firms and many years working with leading management consulting firms. As chief marketing officer of Dechert LLP, she led the marketing and communications aspects of repositioning Dechert from a regional to a national and international law firm. She was previously head of marketing and communications at White & Case LLP where she planned and executed the marketing and communications aspects of the firm’s emergence as a global legal powerhouse.
She is a pioneer in working with law firms on strategic planning and business development and served as senior vice president of one of the first consulting firms to work in the legal industry. There, she conducted innovative research on corporate counsels’ expectations regarding the costs and management of legal services.
Earlier, she worked for Booz-Allen & Hamilton, a management consulting firm, and Nathan Associates, an economic consulting firm specializing in forensic economics and third-world economic development. As the president of a marketing agency, she worked with The MAC Group, a strategic planning boutique; Cornerstone Research, an economic consulting firm, and many law, accounting, not-for-profit, and financial services firms.
Nancy, who is based in New York City, may be reached by email at firstname.lastname@example.org and by phone at (646) 436-2964.